Director of Performance Marketing
Janitorial Essentials,Birmingham, UK
Drove full-funnel campaigns across search and shopping, refined product feeds, tested offers, and boosted retention with upsells, loyalty flows, and conversion-led creatives.
I’m a digital marketer specialising in SEO and performance-driven strategies. I help businesses grow online through smart search optimisation, paid campaigns, and conversion-focused execution. Whether it’s ranking on Google, improving ad ROAS, or making landing pages work harder — my focus is always on measurable, practical results..
Alongside traditional growth channels, I actively explore how AI can enhance marketing — from smarter targeting to faster data analysis. My approach blends creative thinking with data-backed decisions to build strategies that don’t just look good, but actually perform.
Designing and managing paid campaigns focused on ROI, audience segmentation, and real-time performance improvement.
Implementing AI-driven systems to streamline digital marketing processes — from behavioural insights to automated optimisation workflows.
End-to-end planning of full-funnel digital strategy for growth-stage brands — combining paid, organic, automation, and analytics.
Designing and building fast, responsive, and conversion-ready websites tailored for marketing performance and user experience.
We were drowning in tools and reports. Shivam’s AI-first approach simplified everything — and made us money.
Shivam balances strategic thinking with hands-on execution, making him an invaluable asset to any team.
Shivam completely transformed our ad performance. Our cost-per-acquisition dropped by 38% in just six weeks.
Drove full-funnel campaigns across search and shopping, refined product feeds, tested offers, and boosted retention with upsells, loyalty flows, and conversion-led creatives.
Drove GTM and digital growth strategy across SEO, paid media, and CRM — led performance campaigns generating scalable inbound pipeline.
Executed digital campaigns across Meta & Google Ads, supported lead gen and reporting ops to improve marketing ROI and reach.
Explored AI-driven segmentation, personalisation, and automation strategies to enhance digital marketing performance and customer targeting.
Covered crawling, indexing, site architecture, and Core Web Vitals to optimise organic performance for scalable digital growth.
Mastered GA4 for audience segmentation, event tracking, and behavioural insights to drive data-led marketing decisions and growth.